Mido Watches

Mido Ocean Star Chronograph Titanium Blue Dial Automatic Diver's M026.627.44.041.00 200M Men's Watch

Mido

$4,458.99 NZD
Approx $2,563.82 USD

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Mido Ocean Star 600 Chronometer Black Dial Automatic Diver's M026.608.11.051.00 M0266081105100 600M Men's Watch

Mido

$3,031.99 NZD
Approx $1,743.32 USD

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Mido Ocean Star 200 Anthracite Dial Automatic Diver's M026.430.44.061.00 M0264304406100 200M Men's Watch

Mido

$2,051.99 NZD
Approx $1,179.85 USD

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Mido Multifort Patrimony Leather Strap Anthracite Dial Automatic M040.407.16.060.00 Mens Watch

Mido

$1,696.99 NZD
Approx $975.73 USD

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Mido Watches: Swiss Craftsmanship, Precision, and Timeless Elegance

Mido is a prestigious Swiss watch brand renowned for its exceptional craftsmanship, precision, and innovative design. Founded in 1918 by George Schaeren in Biel/Bienne, Switzerland, Mido has been a leader in the world of horology for over a century. With a deep respect for tradition and a commitment to Swiss-made quality, Mido watches are designed to cater to individuals who appreciate sophisticated design, reliable performance, and timeless elegance.

As part of the Swatch Group, Mido continues to build on its legacy of producing luxury watches that combine cutting-edge technology with classic, refined aesthetics. Whether you're looking for a watch with advanced movements, impressive water resistance, or vintage-inspired designs, Mido offers a wide range of timepieces that meet the needs of both watch collectors and those seeking a luxury timepiece for daily wear.

The History of Mido Watches

Mido was founded with a clear vision: to produce watches that combine quality, innovation, and timeless beauty. The name "Mido" is derived from the Spanish phrase "Yo mido," which translates to "I measure," symbolizing the brand’s dedication to precise timekeeping. In the early years, Mido gained a reputation for creating high-quality, affordable watches and soon became known for innovative features like water resistance and self-winding movements.

In the 1930s, Mido revolutionized the watch industry with the introduction of the "Multi-Point" movement, which was the first automatic movement with a 40-hour power reserve. This pioneering spirit has continued throughout Mido's history, with the brand introducing groundbreaking technologies such as anti-magnetic movements and high-performance chronometers. Today, Mido is part of the Swatch Group, but it continues to maintain its commitment to producing Swiss-made watches that offer both precision and elegance.

Key Features of Mido Watches

1. Swiss Precision and Craftsmanship

At the heart of every Mido watch is the brand’s commitment to Swiss precision and excellence in craftsmanship. Mido’s watches are powered by Swiss-made movements, including automatic, quartz, and chronograph calibers, ensuring the highest level of accuracy and reliability. Mido has partnered with some of the most respected movement manufacturers, such as ETA and Valjoux, to ensure that each timepiece is powered by a reliable movement designed to meet the demands of modern life.

Whether you prefer the convenience of quartz or the traditional appeal of automatic movements, Mido guarantees that each watch provides exceptional timekeeping and low-maintenance operation.

2. Elegant and Timeless Designs

Mido watches are known for their classic, timeless designs, which are inspired by architecture, nature, and art. The brand’s collections often feature clean dials, refined cases, and sleek profiles, with subtle details that add depth and sophistication. Mido watches are designed to be both functional and elegant, making them the perfect accessory for individuals who appreciate versatility and luxury in their timepieces.

The brand’s design philosophy incorporates elements of modern aesthetics with vintage-inspired features, allowing Mido to create watches that are timeless yet contemporary. Whether you prefer a minimalist dial or a complicated chronograph, Mido offers a wide variety of styles that cater to different tastes and preferences.

3. Durability and Water Resistance

Mido watches are built with durability in mind. The brand uses high-quality materials such as stainless steel, titanium, and ceramic for the construction of their cases, ensuring that each timepiece can withstand daily wear and harsh conditions. Many of Mido’s watches also feature water resistance capabilities, ranging from 30 meters (3 ATM) to 300 meters (30 ATM), depending on the collection.

For divers and those who engage in water sports, the Ocean Star collection is particularly notable, offering watches with professional-grade water resistance and robust construction. These watches are designed for those who require both functional performance and elegant design, whether they are in the office or exploring underwater.

4. Innovative Technologies

Mido is committed to incorporating innovative technologies into their watches, making them not only beautiful but also highly functional. One of the brand's standout innovations is the Caliber 80, an automatic movement that offers an impressive 80-hour power reserve, making it perfect for individuals who wear multiple watches. Mido is also known for its use of anti-magnetic movements, which protect the watch from the effects of magnetic fields, a common issue for modern electronics.

Mido’s dedication to precision timekeeping and technical innovation ensures that each timepiece is built to last, offering high-performance features without sacrificing style.

5. Heritage and Design Inspiration

Mido takes much of its design inspiration from architecture, with many collections reflecting iconic buildings and structures around the world. For example, the Mido Commander Collection is inspired by the Eiffel Tower, while the Mido Ocean Star Collection is inspired by the sea and marine exploration. Each timepiece combines functional design with aesthetic inspiration, ensuring that Mido watches are not only accurate but also aesthetically pleasing.

Popular Mido Watch Collections

Mido offers a wide range of collections, each designed to cater to different tastes and needs. Some of the most popular collections include:

1. Mido Ocean Star Collection

The Ocean Star Collection is designed for divers and those who enjoy water activities. These timepieces offer water resistance up to 300 meters and feature rotating bezels, luminescent hands, and easy-to-read dials. The Ocean Star collection is known for its rugged durability, high-performance movements, and sleek, modern design. These watches are perfect for marine enthusiasts or anyone who needs a timepiece that can handle both adventure and style.

2. Mido Commander Collection

The Commander Collection is one of Mido's most iconic lines, known for its classic designs and vintage-inspired aesthetics. These watches feature stainless steel cases, simple dials, and automatic movements, offering a refined, sophisticated look. The Commander collection is perfect for individuals who appreciate elegant, versatile watches that can be worn for both business and casual occasions.

3. Mido Multifort Collection

The Multifort Collection represents the brand’s commitment to innovative watchmaking and technical performance. These watches are designed with rugged features such as shock resistance, water resistance, and anti-magnetic capabilities, making them perfect for those with an active lifestyle. The Multifort collection combines technical mastery with classic aesthetics, resulting in timepieces that are both functional and visually striking.

4. Mido Baroncelli Collection

The Baroncelli Collection is a tribute to Mido’s Swiss heritage and represents the epitome of elegant design. These watches feature slender profiles, precise movements, and luxurious finishes. The Baroncelli collection is ideal for individuals seeking a timeless dress watch that can be worn for both formal events and daily activities.

5. Mido All Dial Collection

The All Dial Collection is known for its unique round dials and bold numerals. These timepieces offer a sleek and modern design with clean lines and eye-catching details, making them a perfect choice for those who want a contemporary and elegant watch with a focus on visibility and legibility.

Why Choose a Mido Watch?

1. Swiss Precision and Craftsmanship

Mido watches are synonymous with Swiss precision and reliable performance. The brand uses Swiss-made movements and high-quality materials, ensuring that each timepiece is both durable and accurate.

2. Timeless Elegance

Mido’s watches combine elegance with innovation, creating timepieces that can be worn for a variety of occasions. Whether you're looking for a classic dress watch, a rugged diver, or a multi-functional chronograph, Mido has a design that suits every lifestyle.

3. Value for Money

Mido offers luxury-quality timepieces at an affordable price, making it a great option for watch enthusiasts who want precision, style, and performance without the premium cost of other high-end brands.

4. Technical Innovation

Mido is committed to innovating in the field of horology, offering high-performance movements, anti-magnetic capabilities, and cutting-edge technologies like the Caliber 80, which provides a remarkable 80-hour power reserve.

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